Life for our listeners is being upended with anxiety, uncertainty and major disruption. You have to manage your business, calm your employees and provide your audience with essential information – without causing panic and worry.
If these indeed, to paraphrase Thomas Paine, are “the times that try our souls,” then we owe it to our communities to rise above the crisis and provide reassurance.
What can you do to help ease the pain?
- To start with, develop a short-term plan with your team. Sit down with the airstaff and implement a “coronavirus clock” to insure that you air frequent, LIVE updates with the latest information in the community.
- Make sure you don’t just air “closings and cancellations,” but also helpful tips on how to stop the spread of the virus, short segments from LOCAL health experts and community leaders who can calmly explain how they’re addressing the crisis.
- Develop an “After the coronavirus” sales plan for your advertising partners, and work with them to convert their current commercials to public service reminders. Offer” down the road” incentives to resume their efforts once the crisis has abated.
- Encourage restaurants to create delivery options for customers reluctant to “dine out.”
Goldsen Media Strategies: Working with both commercial and public broadcasters to maximize their potential in these areas-
Forecasting and planning
Marketing and sales
Programming and imaging
